ABOUT ELISE

Elise Stawarz is founder of The Buddy System, an entertainment marketing strategy firm for the modern fandom. Elise has built her career on the belief that every fan can be reached and made to feel special. She creates and executes strategies that grow fandom in a powerful way.

Prior to starting The Buddy System, Elise was VP, Audience Marketing at BMG, where she led digital marketing efforts for the global catalog and US frontline businesses.

Elise was also formerly SVP, Marketing at the digital agency Crowd Surf and spent time at Sony Music Entertainment and The Walt Disney Company, focusing on franchise management at Disney Channels Worldwide.

She is a 2x Billboard Women Of The Year honoree and in her spare time she volunteers at the library and hangs out with her very fun nieces and nephews.

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Our Services

The Buddy System is a true marketing buddy built to super serve super fans while finding authentic ways to reach new ones. 

We develop bespoke, full-scope marketing plans covering big picture goals and vision, platform partnerships, creator campaigns, content strategy, fan activations, first-party data, and paid media. We also develop robust and actionable fandom insights, empowering teams to make the most fulfilling choices for fan engagement.

Proposals are scoped on a per project basis and can be combined, expanded or customized to fit the needs of the team.

  • Full service strategy development designed to connect artists with their audience to drive revenue and reach.

    • Digital and overall marketing strategy

    • Platform and tech partnerships

    • Influencer partnerships

    • Clipping, seeding and faceless content approach

    • Content strategy and rollout planning

    • Fan activations and first party data exploitation 

    • Paid media oversight

  • A deep analysis of an artist's fandom, which will lead to a nearly individual level understanding of the fan base, empowering artists teams to take the right actions to keep them engaged and growing.

    • Key sentiments analysis

    • Audience segmentation

    • Related fandom landscape

    • Growth opportunities and custom recommendations

    • One-time report or ongoing insight support

  • Simple but effective daily task support. Example work includes:  

    • HQ / fan account management

    • YouTube Shorts curation

    • Daily artist news digests

    • Social media engagement

    • And more

Let’s Work Together